Data Strategy

Your data should be working hard for you, informing your decisions, personalising your customers’ journey and telling you how you’re performing against your objectives. If it’s not, we can devise a strategy for making sure it can.

Every data consultant will give you a different definition of a Data Strategy. We think of it as a strategy that defines how data will facilitate and inform business strategy. And more specifically, a framework for how you collect, store, manage, share and use data. Or to think of it another way, it can help an organisation answer the following types of questions.

CEO

“The organisation has several IT projects relating to data underway. How do they all fit together?”

Chief Marketing Officer

“We have lots of reports showing similar numbers, but none of them match. How can I make strategic decisions if I can’t trust the numbers?”

Information Architect

“I’ve been asked to design a dashboard for Marketing. Where is the data I need stored?”

Marketing Manager

“The data in my campaign systems is out of date and inaccurate. How can I improve the data quality and availability?”