The Data Works


Latest news and views on GDPR and data protection legislation


Case Study - Honda


As you'd expect from the largest engine manufacturer in the world, Honda is all about the innovative engineering.   And this is no less true when they're considering their martech and adtech platforms.

At the recommendation of their agency partner, they'd made the commitment to implement a marketing automation solution, right at the vanguard of technology.  Like all good clients though, they had a healthy scepticism for what their agency was telling them.  And they wanted to ensure that they fully understood the implications of this solution on both their existing tech stack and their operating model.

Which is where we came in, with a brief to review and validate the solution proposed by the agency, and to highlight any additional cost and resource implications.

Case StudyRachel Mendoza